Parenting

Helping Parents Navigate Parenthood with Ease

The Problem

Parenting is not just about managing daily tasks—it’s a continuous journey of growth and adaptation for both children and parents. Most parenting apps focus on either the child’s development or parental well-being, failing to recognize that these are deeply interconnected.

Overload & Mental Burnout – No time for planning, self-care, or meaningful family interactions

Fragmented Support: Existing apps focus on either children or parents, but few consider the entire family unit.

Lack of Long-Term Guidance: Many solutions provide short-term fixes but do not prepare families for future developmental stages.

Parental Well-being & Family Bonding: Most platforms assume the mother as the primary user, neglecting the role of fathers, co-parents, and extended family.

Reactive, Not Proactive – Existing tools respond to issues after they happen, rather than helping prevent them

The Opportunity

The opportunity was to create a single platform that seamlessly integrates mental wellness, personalized parenting insights, and family-wide engagement. Instead of just reactive solutions, this platform is built around the 7-year development cycle, ensuring that parenting guidance evolves alongside the child’s growth while also supporting parents' emotional and mental well-being.

What We Set Out to Create

This platform is designed to provide a holistic, evolving, and inclusive parenting journey—one that supports not just mothers or fathers, but the entire family as they navigate childhood’s natural growth cycles together.

Empowers parents with real-time insights into their own and their child’s well-being

Encourages proactive parenting through AI-driven recommendations

Creates a family-first approach to strengthen relationships and long-term well-being

Our goal was to move beyond static parenting advice and create a smart, adaptable tool that evolves with each family's needs.

How We Did It

As the design consultant, I guided the founder in shaping the product vision, mission, and strategy, translating broad ideas into actionable concepts. Through market research and user insights, I defined core features and proposed two strategic product directions. Given the founder’s limited experience and time constraints, I structured the process around asynchronous collaboration (email & Notion), ensuring steady progress without time-intensive workshops. This approach allowed for clear decision-making, efficient execution, and a roadmap for future development.

Step 1: Discovery & Strategic Alignment

The opportunity was to create a single platform that seamlessly integrates mental wellness, personalised parenting insights, and family-wide engagement.

Vision Unpacking – Defined the founder’s long-term goals and challenges

Market Research – Conducted competitive analysis and interviews with working parents

Problem Statement Refinement – Identified key pain points and framed a clear design direction

Step 2: Product Concept & Direction

Defined three core pillars: Awareness, Education, and Support and developed two potential product solutions:

1. Pulse – Reading Signals for GrowthA data-driven companion that integrates behavioral & health data from third-party apps (e.g., baby trackers).
‍
🔹 Key Value – Helps parents connect daily actions to long-term developmental milestones

2. Partagé – Progress as One, A family engagement app that tracks shared milestones and family-wide progress.
‍
🔹 Key Value – Shifts focus from individual tasks to collaborative family well-being

What We Delivered

The opportunity was to create a single platform that seamlessly integrates mental wellness, personalised parenting insights, and family-wide engagement.

Product vision & mission statement – Defined a clear strategic foundation aligning psychoanalytic insights with user needs.

Market research & problem validation – Identified gaps, audience needs, and opportunities in the parenting app landscape.

Two strategic product concepts – Developed Pulse (AI-driven behavioral insights) and Partagé (family engagement platform) with mapped core features.

Strategic roadmap – Outlined next steps for product development, testing, and team formation.

Founder guidance – Provided insights on team-building, funding strategy, and business readiness.

What This Project Taught Us

🔹 Flexible Yet Committed Collaboration is Key – Asynchronous communication ensured steady progress without overloading the founder. However, limited time allocation slowed creative exploration—more engagement could have accelerated outcomes.

🔹 Big Visions Need Strategic Steps – Prioritising strategy over execution early on made the product more focused. However, Guiding a first-time founder highlighted the need for an upfront 1-2 day consultation to gauge commitment and set expectations.

🔹 Balancing Vision with Practicality – Making psychoanalytic insights accessible through intuitive product design.

Next Case Study